Hi, you got your dream job!

You and many others who go to Crowdholding now are probably - nay, definitely - getting hired today!

Did you know that 96% of businesses fail within 10 years?

The #1 reason is that businesses are not really in touch with customers through deep dialogue. Crowdholding fills this gap by connecting the crowd with entrepreneurs, allowing you to give feedback and ideas in return for future revenue.

Nowadays, there is a significant abundance of skills and knowledge, and extreme poverty of innovative ideas. You as the customer hold the key to success for every venture and businesses realize they need to have a deep conversation with you to be victorious. What are you going to make out of it? By participating in startup projects you will earn future revenue (Crowdshares), will exercise your skills and expertise as well as give feedback to inspire inventions.

Earn future revenue

How does it work in practice? Revenue sharing takes various forms and sometimes it is used as a stimulus program - a small business owner may offer a percentage-based reward for your feedback or for referring customers, for example.

The practical specifics for each type of revenue sharing method differs, however, the idea behind it is consistent: using profits to co-create and innovate with the crowd in mutually beneficial ways. It has been a popular tool within corporate governance to develop partnerships, improve sales or share costs. When the crowd and companies co-create or promote a product, a revenue-sharing system utilizing Crowdshares as currency is put in place to compensate each entity for their efforts. For example, a small restaurant with 200,000$ annual revenue joins Crowdholding to co-create a new type of burger every month. The restaurant starts with sharing 1% of the 200,000$ revenue with the crowd, that 1% of revenue equals 1,000,000 Crowdshares. In return for your feedback and ideas, you will receive Crowdshares which are distributed by the percentage of votes for each comment. Anyone who gives feedback and gets a vote automatically receives Crowdshares and starts benefiting from the revenue of the restaurant.

Practice a skill or expertise

Have you wondered where you can practice your skills? A place outside your university or work, where you can put to use all the knowledge gained in those small classrooms. Product and idea innovation should not be seen as something the company does on its own with its proprietary R&D resources, but as an activity, it attempts in collaboration with other stakeholders involved in its ecosystem. You are no more a mere spectator and now have the opportunity to use your skills and expertise to impact every stage of a startup’s lifecycle - in sourcing raw materials, packaging, manufacture, distribution, consumer use - crowdholding involves you in the full experience. Imagine you browse trough startup projects on Crowdholding and then find a bright idea that needs help and it's something that you can do! Apply your knowledge and skills in practice, earning you some Crowdshares (a % of future revenue).

Give Feedback

If your goal is to build a personal brand, position yourself as a professional and a great thought leader, get involved with startups and get your opinion to be considered as significant. When you collaborate and co-create on Crowdholding, you a acquire a constant self-education and personal brand building tool. A personal brand can be useful to anyone who wants to change the world, to better themselves and others.

And...GET HIRED!

Crowdholding can also be a place where you connect with a potential future employer and eventually join startups as their first employees. In order to build a reputation on Crowdholding, it is necessary on the one hand, to accumulate “proof of your personal brand” (for example, the number of project awards received, reviews and recommendations and so on) - and, on the other hand, stand out from the crowd by being unique and unusual.

One smart thing to ask yourself is: How do you derive value from what companies produce? It’s also an effective way of asking: What influences a company’s business - the product or the customer? We are focused on persuading businesses to rethink their marketing and idea innovation processes because the dynamics of value-creation changed. The key point is that if value-creation is to be effective you need to get involved in a startup’s ecosystem!

We are interested in your opinion and feedback regarding the crowdholding concept.

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Hi, Your business is now a unicorn!

Can you create a monthly quota of useful content within a week? The annual rate? Maybe you can produce out more than 800 ideas during one brainstorming session? And, maybe, your audience itself is willing to create useful content for your company?

Studies show that between 65% and 75% of new businesses are far from successful and fail within 1 year. Luck is often not on the side of the company that has decided to launch a new product or service. The #1 reason is that businesses are not really in touch with customers through deep dialogue. Crowdholding fills this gap by connecting the crowd with entrepreneurs, allowing you to give feedback and ideas in return for future revenue.

How to use crowdholding in your business?

Crowdholding can be used to achieve a wide variety of goals: solving a specific problem, creating content, generating new ideas, conducting peer review, etc. At the same time, the competence of the people involved in the project does not matter much. Here are just a few examples of what can be done with this tactic:

• Ask customers to pass a questionnaire with questions to improve your service/product. Offer them something in return, for example, a small discount or a cut of future revenue (ie Crowdshares).
• Invite the users of your site to participate in the contest for the best idea. Promise the winner a % of future revenue (ie Crowdshares).
• Ask customers to provide feedback on your product or service. The authors of the best or most creative receive the biggest cut of the future revenue (Crowdshares).

Fortune 500 companies actively use the wisdom of the crowd. In 2010, the number of micro-tasks performed in this way increased by 496% and still growing.

At first glance, you might think that crowdholding is too complicated to manage it as part of your marketing campaign. But once you figure out the variety of forms that it can take, you will most likely change your mind. With the help of crowdholding, you can:

• Strengthen the audience's commitment. The customer undertakes to accomplish a task, generates ideas, discusses them with friends, disseminates information about the company and places the result on your site on his behalf. Thus, he motivates himself to produce a high-quality result and becomes an advocate of your company. The strategy of crowdholding includes the involvement of hundreds of such performers.
• Improve current products and services. The information gathered within the framework of crowdholding can significantly improve your product and positively affect the growth of the whole business.
• Increase the overall reputation of your company. Involving a huge number of people actively involved in a project, a constant discussion of the activities of your company and your products creates a positive public response, and also draws media attention to your activities.

Main benefits of Crowdholding include:

• Crowdholding can be used in any industry and business of any size.
• By requesting feedback from customers, you receive very important information for the development of your business, product or service.
• You receive the best ideas offered by a large number of people and do not rely on the creativity of one person or one agency.
• This strategy helps you to see firsthand how your customers think.

How to satisfy a huge number of employees?

Crowdholding campaigns are not primarily for the faint-hearted. At first, it will seem to you that you are trying to control the unmanageable. Over time, you will become stronger in this belief. Either way, you must have 2 qualities in order to succeed - total commitment to your idea and courage.

The following tips will help you make this process as comfortable and effective as possible:

Keep in touch with people. Most people who want to participate in such a project, like to give. Continuous contact with the audience ensures their ability to give and your ability to take. Make sure that you have a common place where the audience can meet and communicate with you and with each other, whether it's an internal corporate network or a private Facebook page. It is necessary that they feel involved.

Listen. The main advantage of crowdholding is the opportunity to share ideas, but if communication is not two-way, you can be sure that your audience will be able to convey this unpleasant fact to you.

Answer. Always listen before you answer. You can not claim that you are listening to an audience if it does not feel heard. If someone has a great idea, encourage the contribution of this person. If there is a problem, find the best way to solve it. Let people in your community understand that they are not a faceless mass for you.

Be honest. Hiding any information will cause anger of the crowd, whether it is the removal of comments left by community members or the constantly lagging answers to current questions.

Empathize. By putting yourself in their place, you can see the situation from the position of your audience. This will allow you to communicate with them more clearly and sympathetically.

Crowdholding is not the most popular content marketing strategy. However, if you have enough courage to organize a similar campaign, your marketing can reach a radically new level. Maybe the future successful development of your company is already ripening in the minds of your customers, and it remains only to get in touch with them and ask the right questions?

We are interested in your opinion and feedback regarding the crowdholding concept.

Get in touch via our website.

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How to raise standard of life? Sharing economy is a step in that direction.

Sharing Economy is not a niche, it's the future

How co-consumption saves millions

Crowdholding discusses how the economy of joint consumption will help in crisis and why, by sharing with others, any extrovert can become richer

I got carried away with the idea of ​​co-consumption after watching Rachel Boatswain on TED in 2011. Before that, I heard from acquaintances how they traveled using Couchsurfing, but did not pay attention to it. In Rachel's lecture, everything was described very sensibly: from the point of view and personal interest, and the global view - this is good for the economy, humanity, it is a model of the future economy.

For me, the notion of joint consumption was the answer to the question of how to deal with hyper-consumption. Everyone wants the quality of his life to be better so that he gets access to more services and opportunities - but how to do so so that this desire does not destroy nature and society?

Sharing economy

Girlfriends exchange shoes, dresses, handbags with each other, younger people rent a car from strangers, friends come to visit friends or rent a cottage together. This all is part of joint consumption and the millions of people who deal with it.

Today we can talk about projects for joint consumption on the Internet, that this phenomenon goes beyond the boundaries of family and close friends, and begins to work among strangers personally.

Since 2011, the number of projects and people included in the economy of joint consumption has increased. This is also called “sharing economy” (from the word to share). Free space in the car, a spare room, idle equipment or tools, unlimited Wi-Fi network, startup projects - you have already paid for it, and if someone else does this, you will not lose anything.

In the list of goods and services that people most often share, leaders are housing (rent, rent out, joint travel), transport (joint trips), food (joint dinners), tools, goods for tourism (joint purchases, rent from private persons), Shared Wi-Fi.

Joint consumption is the economy of supply. You have something "superfluous" that you do not use, and you offer it to others. Joint consumption is an economy of abundance instead of an economy of insufficiency. All commercial advertising is built on one principle: it inspires us that something is missing (health, beauty, rest, luxury, freedom), and then offers goods to compensate for this insufficiency. The joint consumption is completely different: you understand that you have something superfluous, and you share this. From this you feel freer, happier, feel prosperity.

Against the whole world

Now it is already impossible to say exactly what happened before - whether the trend of sharing started itself or companies triggered this trend. Discussions about this are similar to the age-old theme of the primacy of eggs or chicken. Another important thing here is that the trend is growing so rapidly that it causes serious fears on the part of many "traditionalists".

"The level of aggressive competition among online services depends on how such a network is organized. If prices are always in sight, competition is stimulated, and then it reaches a negative level. But the competition should be focused on eliminating the intermediary. This is the essence of such services. Many people can lose their jobs because of this - by the example of Uber, against which the taxi drivers are on strike, we are already convinced of this. Agencies lose, drivers and passengers, on the contrary, win, "- says Justin Varilek.

Maurice Levy, head of the media group of Publicis, in an interview for the Financial Times, said that "everyone began to be afraid of becoming assured." The thing is that before the mass verification for companies the greatest risk was companies that offered better service at a lower price. Now companies are afraid of newcomers, start-ups, realized by smart madmen with their new business models, free from outdated views on business.

Last year, IBM conducted a study, "Pushing the boundaries: the results of a global survey of senior executives," which showed that one of the most common fears for company CEOs remains "verification," which destabilizes a particular industry due to the emergence of an "unobvious" competitor.

"My policy is the systematic destruction of corporations. And, yes, I'm for super efficiency. I need maximum business activity at minimum prices, "Travis Kalanik said in an interview with The Wall Street Journal.

Apparently, the old orders will long resist progress, while their bonuses will be given to pioneers who decided to choose an uber model for their business.

Of course, one can not argue that traditional business will completely withdraw from the market. Rather, it will be said that it is transformed by under the pressure of companies with an innovative business idea. Even if there are two employees in such a company. The "traditionalists" will have clients who will feel much safer at the expense of the long-established service system.

We are interested in your opinion and feedback regarding the crowdholding concept. Get in touch through our website or email us at hello@crowdholding.com Learn more about Crowdholding in 1 minute by watching our Youtube video.

Why be Engaged Citizen?

Citizen Engagement

In any government, citizens are involved in one or another way. Citizen engagement can be individual or in a group, focusing on humanitarian issues at any level related to its participation (directly or indirectly) in the development, adoption, and implementation of policy decisions or courses. Crowdholding wants you to understand what active citizen engagement is about and how it can be useful for you.

Citizen Engagement should meet the following conditions:

• There must be a specific political act, including verbal expression;
• Participation, with rare exceptions, should be voluntary;
• Engagement should not be of fictitious nature in the presence of a real choice or an alternative.

Government alone are not responsible for the development of any nation or society. Engagement of the public in governmental issues is an essential part of running a fruitful and efficient society.

Types of citizen engagement:

• Legitimate (elections, rallies, and demonstrations coordinated with the authorities, etc.) and illegitimate (civil disobedience, terrorism, insurrection, coup);
• Institutionalized (voting, participation in party activities) and non-institutionalized (mass unrest, unrecognized groups with political goals, etc.);
• Local (involving citizens in solving local problems) and nationwide (participation nationwide).

The political regime has a significant influence on the type of citizen engagement. For democratic countries, autonomous political participation is characteristic. It is based on voluntary actions and goal-oriented motivation, which is supported by developed ideas about politics. Under the totalitarian regime, mobilized participation takes place, symbolically involving the masses in political actions that imitate public support. It is achieved through manipulation or non-political motivation through coercion, violence, fear, economic and other sanctions.

Types of political participation can be direct, expressed by the direct actions of the individual, and indirect, involving citizens in politics through the activities of various groups, organizations, structures.

There are different levels of political activity of the individual:

1) A citizen with little political influence and activity. He lacks a steady interest in politics (sometimes it comes to anti-politically). In this case, the person can only be an object of politics.

2) A citizen is a member of a public organization ( a group of interests) or a participant in the social movement. Inclusion in politics here is mediated by an organization.

3) A citizen is a member of a political organization (party, political union, etc.). Personality voluntarily and purposefully engaged in politics. This is a type of political activist.

4) Social and political figure. Writers, scientists, and artists because of their popularity are drawn into official politics as its adherents or opponents.

5) Professional politician. For such a person, politics is the main and only activity outside of which she does not represent herself.

6) Political leader, i.e. Organizational, ideological, formal (informal) leader.

Among the forms of political activity in democratic countries, electoral behavior takes a special place. The voters' preferences are influenced by a number of factors: gender, age, social origin, confession, socialization, etc.

Recently, protests as citizen engagement have acquired special significance. Political protests are an open demonstration of a negative attitude towards the political system as a whole, its individual elements, norms, values, and decisions. It happens:

• Conventional (legal) - rallies, demonstrations, strikes, pickets, marches, etc .;
• Unconventional (illegal) - demonstrations, rallies, illegal underground political parties, political terrorism (killing politicians, kidnappings, threats, blackmail, explosions, taking hostages, buildings and organizations, provoking armed clashes, etc.) unauthorized by the authorities. ).

Most often, political protest takes place where there are ineffective strategies and technologies for exercising power. The subject has a state of discontent as a result of the discrepancy between the real (or estimated) and the expected state, which is called deprivation. When such discrepancy becomes excessive, the subject becomes motivated to participate in protest actions. In other words, the level of dissatisfaction affects the predisposition to participate in protest activities of citizen engagement.

Most citizens do not have a real opportunity for permanent participation in politics. In addition, politics for many is not intrinsically attractive. For such people, politics is the sphere of ejection of negative emotions, social overexcitation, personality crisis, which provokes illegitimate forms of behavior (terrorism, corruption, etc.). They can evade participation in political life, lose interest in politics. This phenomenon is called absenteeism.

One can single out the following factors that determine the individual's refusal to engage in political activity:

• Personal success in another area
• Feeling of incompleteness
• Lack of confidence and being shy
• Misalignment with social groups
• Socially-political factors

The growth of protests & absenteeism is an evidence of the crisis of the political system, its norms and values. Be an active citizen and collaborate with crowdholding.com to build a better tomorrow.

We are interested in your opinion and feedback regarding the crowdholding concept. Get in touch through our website or email us at hello@crowdholding.com Learn more about Crowdholding in 1 minute by watching our Youtube video.

What if Karma was worth something?

Grow.Learn.Earn.

Imagine the year 2020...Martians a.k.a humans covered in cooling gel and wearing Kevlar suits on the surface of Mars. This would not have been possible without the cooling gel invented by three young entrepreneurial minds back in 2017. An innovative gel solution that can protect the human body from drastic temperature changes and increased cosmic radiation. Reaching a mind-blowing success in such a short time span, however was not achieved all by themselves. They received help from the crowd who solved their problems and generated ideas while in return receiving a cut of their profits from selling the cooling gel.

The previous would have been one of the many success stories that resulted from Crowdholding, a startup created by young people with a vision for an economy where companies and the crowd co-create products and services, allowing the public to give ideas and feedback for future revenue.  

You can shape how the future wealth is distributed and what products or services are created. Dedicating as much time as you want to post surveys and start discussions ranging from basic tasks to solving complex problems. Then vote on community comments to promote interesting solutions or ideas thus allowing the project creator to go forward with the crowd’s best (most upvoted) proposition.

In 10,080 minutes from now or on March 16th 2017, Crowdholding will make the first step in the thousand mile journey towards bringing consumers closer to brands.

Join Crowdholding and disrupt the economy and how the corporate world currently conducts business.